I’ll be the first to admit…I’m addicted to social media. It’s baffling how connected everyone can be at a given time. All you need is a common interest. You can converse and share information with people you’d never be able to otherwise.
Allow me to exemplify first-hand excitement:
During the holidays of 2009, my family fell in love with this awesome, hilarious video: 12 Days of Christmas, Indian version. It was produced by someone with the alias BoyMongoose, a comedic Indian Christmas Popstar who remakes carols. (Over 5k subscribers and 8,784,288 views).
My cousins and I loved it so much that a bunch of us got together a couple times before Christmas day to plan and rehearse a flash mob to surprise the rest of our family. Choreographed steps and all, we carried the operation through flawlessly (sort of). Our family loved the surprise! All of this is typical of our family—but when we posted our video on YouTube to share, guess who commented and liked our video? None other than BoyMongoose! We uploaded 2009, he commented in 2010, and we just noticed the comment last week. His props:
"hey i can’t believe you went to that much effort. that was brilliant."
Social media rewards action. By taking the time to actually put something out there, we were suddenly on a viral video producer’s radar—even if it was just for a moment. Of course, our intention was just to have family fun but the magic of social media helped us catch the eye of the one who inspired us to begin with. Thanks BoyMongoose!
I’ll leave you with our video — started shaky, ended strong: